Designed by Tehani Bella on the North Shore of Maui. She started designing swimwear in 2007 when she was 12 years old. Effortless Swim is all about sustainability, health, and being active. Growing up on an island, bikinis are definitely a necessity. After her first class learning how to make bikinis, she was hooked and never stopped. After years of sewing them each by hand, she then found a manufacture that is willing to do small quantities to help keep her brand sustainably made and exclusive. Effortless swim is 100% her passion project.